Win The Long-run Listings Strategy
See How, Winning The Long-run Listings Strategy
As real estate markets continue to normalize, winning listings is no longer about quick wins or short-term tactics. Instead, success increasingly depends on data-driven strategy, clear expectations, and long-term relationship building.
According to broker-owner Marjorie Adam, writing in Inman, agents who shift away from “turn-and-burn” approaches and commit to a structured, thoughtful listing strategy are better positioned to build consistent pipeline activity — even as markets slow.
Part 1: Start With Local Market Data
Key metrics include:
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Inventory levels by price range
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Pricing trends and recent adjustments
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Days on market by segment
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List-to-sale price ratios
Explaining what these numbers mean — not just presenting them — helps sellers align expectations with reality.
Part 2: Align Messaging With Current Conditions
Listing presentations and seller conversations must reflect today’s market, not yesterday’s momentum. That means clearly addressing:
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What types of homes are selling quickly
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How mortgage rates and payments impact buyer affordability
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Why staging, video, and lifestyle marketing matter more now
Setting expectations early is critical. Adam recommends discussing pricing feedback and potential adjustments within roughly two weeks or 10 showings, rather than waiting months for momentum to fade.
Part 3: Think in 90-Day Listing Plans
Instead of short list-to-close timelines common in hotter markets, agents should adopt 90-day listing plans. This approach allows room for:
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Market feedback
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Strategic pricing conversations
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Ongoing marketing refinement
Active listings should also serve a dual purpose — not only selling the home, but generating future business through social media, email databases, and open houses.
Part 4: Build Pipeline Through Relationships
Long-term listing success relies on consistent visibility and trust. Adam emphasizes:
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Working closely with a small group of VIP referral partners
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Increasing live conversations with past clients and prospects
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Showing up in the community through events, Q&As, and gatherings
These efforts support credibility, deepen relationships, and keep listing activity steady even during slower cycles.
Laura Graves Applies This Strategy, How?
Whether you’re preparing to list now or planning ahead, Laura focuses on:
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Market insight tailored to your property
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Strategic pricing conversations
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Marketing that aligns with today’s buyer behavior
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Relationship-driven results
Connect with Laura Graves to discuss a listing strategy built for today’s market — and tomorrow’s opportunities.Phone: 786-457-8001
Email: [email protected]
